by Vanessa Lowry
How does your difference make a difference?
In Elizabeth Gilbert’s book Big Magic, she talks about following your curiosity as fodder for creativity. As one who is naturally curious, I’ve accumulated a variety of knowledge, experience, and skills. My life and career path wanders through roles as an entrepreneur, spiritual journeyer, martial artist, massage therapist, radio host, artist, professional doodler, and writer. This diverse conglomeration of experiences gives me lots of dots to connect together in my primary profession as a graphic designer and marketing consultant.
When I meet with an author about their book cover or to discuss marketing strategies, I listen carefully. My goal is to hear their vision and add my own mix of knowledge, experience, and skill to create something neither of us would have forged alone.
The first project I worked on with Dr. Tim Morrison was his book Writing Secrets. As we discussed the lectio divina process described in his manuscript, it occurred to me that the process of going inward for answers reminded me of walking a labyrinth. When I mentioned that to Tim, his eyes lit up immediately and we took off on an amazing collaboration.
The labyrinth became the starting point for the book cover, interior format design, and marketing materials. This theme ignited ideas that Tim incorporated into his manuscript. The result is a published book with distinct visuals and content.
Even though Tim has worked with a number of other graphic designers, this was an experience that sparked his creativity in a different way. Since then, we’ve collaborated on multiple books Tim has authored or coauthored, as well as numerous client projects.
As you choose members of your publishing team, look for those with skills and experience, but who also encourage an exploration of ideas that collaboratively bolster your creativity.
Want a handout of tips for working with a graphic designer? Send me an email at firstname.lastname@example.org.
Vanessa Lowry is a marketing consultant, graphic designer,author, artist, and professional doodler. She leverages more than thirty years of design and marketing expertise to support authors, consultants, and small business owners.
Find out more about her and see a portfolio of her work at www.VanessaLowry.com.